I designed the full packaging and all digital assets for Wet Noses’ new Crunchy Baked and Soft Baked treat lines. This included creating cohesive branding across product lines, working closely with packaging vendors to implement a new resealable pouch format, product renderings, and evolving the brand from its previous box-only packaging.
The result is a functional, visually engaging design that enhances shelf presence and improves the customer experience.
Packaging Flats
I designed and executed the launch campaign for Wet Noses’ new Crunchy Baked and Soft Baked treat lines across social media. This included creating visuals, digital assets, and engaging content to highlight the products’ new features, including the resealable pouch format.
As part of the campaign, I developed a product giveaway that boosted brand awareness, drove engagement, and directly led to conversions. The campaign successfully introduced the refreshed product lines to both new and existing customers while strengthening Wet Noses’ social media presence.
I also created physical double-sided card flyers for the sales team to support in-store promotions and retailer outreach, ensuring cohesive branding across both digital and physical touchpoints.
I collaborated on writing and fully designed the press release for Wet Noses’ Soft Baked treat line. The release was used to share the launch with media, retailers, and industry partners, combining strong storytelling with professional design.
