Wet Noses, known for its commitment to high-quality, human grade dog treats, set out to launch an exciting new product line called Moments. This line aims to celebrate the unique bond between dogs and their humans, capturing the joy and love shared in everyday moments.
To bring this vision to life, I designed the Moments logo, focusing on playful and bold elements that reflect the brand's heartwarming essence. In designing the Moments logo for Wet Noses, I wanted to visually represent the diversity of dogs, not just through the illustrations but also in the typography. To achieve this, I varied the size of each letter in the logo. This approach symbolizes the individuality of every dog, reflecting their unique shapes, sizes, and personalities.
I also designed all the packaging with a vibrant, inviting aesthetic, showcasing not only the premium ingredients but also the emotional connection that comes with sharing a treat with your dog.
One of the most special aspects of the packaging was that I hand-drew each of the various dogs on the packaging. Each dog was carefully depicted to represent the diversity of dogs, reinforcing the idea that all dogs have a Wet Nose and deserve moments of joy.