As the graphic designer at Wet Noses, I had the opportunity to design the packaging for these new Soft Baked Treats flavors, building on the original Soft Baked line that I also designed.
With this extension, we focused on using bright, vibrant colors to help the products stand out on shelf while still keeping the look cohesive and true to the brand. From highlighting the wholesome, real food ingredients to creating something easy to recognize, this was a fun challenge from start to finish.
With this extension, we focused on using bright, vibrant colors to help the products stand out on shelf while still keeping the look cohesive and true to the brand. From highlighting the wholesome, real food ingredients to creating something easy to recognize, this was a fun challenge from start to finish.
I designed the packaging for the Wet Noses Soft Baked Treats line, beginning with two core 8oz flavors as seen below. They quickly became DTC and Wholesale Customer favorites. Their clean, approachable look and clear ingredient storytelling received consistent praise from customers and retail partners. The strong response to those designs opened the door for expanding the line.
